When will it end, the 2.0 craze?

We all used to the buzz word "next generation" or "next gen" in technology to describe the new products and after Tim Reilly coined the term, "Web 2.0" & popularize it via his conference, now we see this 2.0 every where...It basically replaced "next generation" with "2.0", not just in tech/products but also for country names!

Here it is, India 2.0 , thanks to Mercury News.